If you are looking for that one magic pill that will solve all your marketing needs you are living in a fool’s paradise. There is no all-in-one marketing strategy that will help your small business grow. Marketing is meant to connect your products and services with the target audience.
While it sounds simple on paper, the execution is far from simple. You need to take into account multiple factors like your customer base demographics, customer locations, the kind of websites they visit, how they search for products, how they make purchase decisions, etc. So, there can never be a single marketing tactic like content marketing or Facebook advertising that will help a business achieve its marketing goals.
The truth is small businesses are run on a limited advertising budget. At the same time, they must compete against big brands to make themselves visible. So, how can they achieve this without overshooting their budget? Here are some of the best marketing tactics for small businesses:
- Content Marketing: Perhaps the biggest marketing weapon in the hands of small enterprises is content marketing. It refers to creation and distribution of relevant, unique, and interesting quality content that will catch the attention of your target customers and help in retaining their interest. The objective of this marketing tactic is more long-term and not short-term like paid advertisements. So, while you may not see huge returns in the initial days, the growth in leads and visitors will start improving steadily, helping you sustain your small business for the long term.
- Google My Business: If you can rank your business in the GMB list your marketing worries are almost taken care of. This is especially true of people who run local businesses catering to local clients. When there is a single paid ad, it will be followed by 3 GMB listings prior to the regular search results; if you can place your business amongst these three, you are sure to attract many leads every day and you do not even need to spend anything for advertisements. The GMB integrates all Google platforms in one including Google Maps, Google reviews, Google Data analytics, and your Google + profile. With GMB you business gets ample visibility and credibility. The best thing is getting a rank in the GMB list is rather simple; you must optimize your profile, collect citations and reviews.
- Facebook Advertising: Almost 2 million SMBs depend on this tactic for targeting their customers. With this platform you can even target specific audiences depending on their interests, gender, locations, and online browsing habits. Making a Facebook ad is also pretty easy as long as you have a catchy headline in mind, visually-appealing image, working link, and description. You may use the handy Facebook Ads Manager for running and testing ads so that you can tweak these to get better results. For businesses that depend largely on visual images, it is advisable to choose Instagram for promotion.
- Google AdWords: Did you know that nearly 40,000 search queries are made every second on Google? This makes Google AdWords one of the most effective mediums for marketing. The platform may be costly but worthwhile and profitable. It is a paid channel that will deliver relevant result to Google users. It assigns a score to your advertisement that relies on the click through rate or CTR that determine bid rates that you need for getting ads displayed. When you have higher scores, bidding costs are obviously lower.